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    Will Apple, Facebook or Microsoft be the future of augmented reality?

    Apple is noticed by some as important to the long term of augmented reality, irrespective of minimal traction for ARKit so considerably and its absence from smartglasses (yet again, so significantly). Yet Fb, Microsoft and some others are arguably more crucial to wherever the marketplace is these days.

    All of this could see the augmented reality market growing from an lively installed foundation approaching 900 million and above $8 billion profits in 2019, to an augmented fact forecast more than two and a fifty percent billion lively set up foundation and almost $60 billion earnings by 2024. 


    Facebook: The messaging play

    Facebook has talked about its lengthy-phrase probable to launch smartglasses, but in 2020, its primary existence in the AR market is as a mobile AR platform (observe: Fb is also a VR industry leader with Oculus). Despite the fact that there are other methods to outline them, mobile AR platforms can be imagined of as 3 wide forms:

    1. messaging-dependent (e.g. Facebook Messenger, Instagram, TikTok, Snapchat, Line)
    2. OS-based (e.g. Apple ARKit, Google ARCore)
    3. internet-primarily based (e.g. 8th Wall, Torch, some others)

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