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    What the iPhone 12 tells us about the state of the smartphone industry in 2020


    The smartphone market was in changeover perfectly in advance of COVID-19 was a blip on anyone’s radar. Extra than 13 years right after the launch of the primary Apple iphone, these goods have long because transitioned from luxurious products to commodities, getting rid of some of their luster in the course of action. The past quite a few decades have observed slower up grade cycles as customers grew unwilling to fork out $1,000 or much more for new gadgets.

    And though the Iphone 12 was no doubt in progress lengthy prior to the present-day pandemic, the pandemic’s international shutdown has only exacerbated many existing complications for smartphone makers. The clearest representation of Apple’s reaction is in the sheer selection of iPhones introduced at today’s “Hi Speed” celebration. Prolonged long gone are the days when a company could relaxation on a solitary flagship or two.

    Today’s party introduced a grand full of 4 new Apple iphone types, ranging in price from $699 to $1,099: the 12, 12 mini, 12 Pro and 12 Pro Max. As with the Apple Look at, the corporation is retaining last year’s Apple iphone 11 about and has slice the cost to $599. That puts the more mature design in the large-mid-variety for Android products, but signifies a considerably less costly entry level than we’re accustomed to for Apple telephones.

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