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    Samsung will not exhibit at IFA 2020, opts for digital event instead

    End me if you’ve heard this 1 before. A major firm just introduced that it will not be having part in an in-individual trade show, instead opting to go online only. Following early reports from South Korean push, Samsung has just verified with TechCrunch that it will not be having part in Europe’s biggest consumer tech trade clearly show. 

    “We have taken the thrilling determination to share our most recent information and bulletins at our very own electronic occasion in early September,” the company tells TechCrunch. “While Samsung will not be participating in IFA 2020, we seem forward to our ongoing partnership with IFA in the long run.”

    The final decision comes as the COVID-19 pandemic continues to surge. Before right now, the European Union announced that it will be opening journey from 15 nations around the world setting up tomorrow, though continuing to ban travelers from the United States, Brazil and Russia, exactly where COVID-19 continues to be an on-heading issue.

    I have been in contact with individuals associated with the present lately, and it looks crystal clear that anyone is monitoring the situation intently. I’ve also sent a followup in the wake of this Samsung news. Very likely it will not be enough to sink the exhibit by alone, but we’ve found the domino impact played out many moments this a long time — most notably in the situation of fellow European trade display Cellular Environment Congress, which appeared to die a bit of a gradual death in excess of the system of a thirty day period of so.

    IFA’s organizers introduced the prepared return of the display back again in mid-May well, with a number of safety measures. “While the organizers hope that the overall public wellness scenario will boost among now and September,” the org wrote at the time, “they have resolved to err on the facet of caution and fulfill the strictest basic safety requirements feasible.” Amid the safeguards are restricting attendance to 1,000 people a working day, alongside with a stringent invite-only press launch.

    The way things are going on the COVID-19 front, even so, it seems possible that several attendees will just choose to keep track of the show from afar.


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