As Indian startups start off to make inroads in the environment of SaaS, Microsoft has taken discover. The American tech large today introduced 100X100X100, a application aimed at organization-to-company SaaS startups.
Microsoft mentioned Monday that 100X100X100 will provide jointly 100 businesses and 100 early and advancement-stage startups. Each individual dedicated firm will spend $100,000 in excess of a study course of 18 months.
“This initiative will help develop scale and generate astounding opportunities for startups. Organizations can now rapidly-track their digital journeys through simple adoption of enterprise-grade methods,” stated Anant Maheshwari, President of Microsoft India, in a statement.
Each startup collaborating in the application will also have accessibility to prospective shoppers at Microsoft marketplace and buyer situations. Members also get obtain to Microsoft’s technological know-how system and steerage in fantastic tuning their small business and growth types.
Microsoft is not a new deal with in India’s startup ecosystem. The company operates Microsoft for Startups that makes it possible for early-stage B2B startups to use the company’s Azure marketplace and enterprise profits crew. Early previous 12 months, the organization also expanded M12, its corporate venture fund, to India.
Google and Amazon, Microsoft’s worldwide rivals, are also actively assisting startups in India, sponsoring many situations and bandying out a assortment of goodies which include thousands of bucks of credit history to use their cloud platforms.
The concept is easy: If the bets perform, these startups are now a shopper and their methods could be helpful to quite a few tens of countless numbers of other customers. And it is a secure time to make these bets.
In recent a long time, scores of startups have emerged in India to develop SaaS application adhering to the accomplishment of firms these types of as Freshworks, valued at $3.5 billion, and CleverTap. Considering that SaaS startups are not setting up hardware, or disbursing financial loans, they frequently have the ideal earnings margin.
Shekhar Kirani, a husband or wife at Accel, told TechCrunch in a modern job interview that his biggest aggravation was not observing numerous a lot more business owners build SaaS expert services. “Anyone with some coding capabilities and a low-cost notebook can develop a service and market to the earth,” he said.
At a recent SaaS focused event, Godard Abel, chief government of small business marketplace G2, said that India was now among the the leading five nations for energetic participations for development of new organization products and services.
As for Microsoft, be expecting various additional announcements this week as its chief govt, Satya Nadella, seems at company’s flagship convention in the country right now and tomorrow.