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    Inside Udaan’s push to digitize India’s B2B retail market


    All through a recent go to, Microsoft chief government Satya Nadella reiterated his company’s commitment to India and uncovered a new fund to aid SaaS startups in the state.

    And then Nadella and Anant Maheshwari, president of Microsoft India, talked about the results tale of B2B platform Udaan in three separate onstage general public appearances.

    Headquartered in Bangalore, Udaan is a organization-to-organization e-commerce marketplace founded by previous Flipkart executives Amod Malviya, Vaibhav Gupta and Sujeet Kumar. The startup employed Microsoft’s free Azure credits to scale in its early days as in some other marketplaces, Microsoft, Amazon and Google supply free cloud credits in bulk to early, promising Indian startups in a bid to onboard them and see if their solutions could be relevant to other clients down the highway.

    More generally than not, these bets never do the job, but from time to time they pay back off. Udaan, valued at about $2.7 billion right after boosting almost $900 million from traders like Lightspeed Enterprise Associates, Tencent Holdings, GGV Capital and Hillhouse Capital, has grow to be just one of Microsoft India’s biggest shoppers in the very last a few yrs.

    Udaan was founded in 2016 at the tail finish of India’s e-commerce frenzy, when scores of startups that experienced tried to establish business-to-shopper on the net shopping platforms ended up conceding defeat.

    At the time, quite couple of gamers — like Ability2SME and Moglix (industrial goods) and Bizongo (packaging for enterprises) — were being hunting at the organization-to-organization current market in India.

    Udaan is valued at about $2.7B immediately after increasing almost $900M from buyers like Lightspeed Undertaking Companions, Tencent Holdings, GGV Funds and Hillhouse Money and has become a person of Microsoft India’s biggest purchasers.

    But in spite of venturing into a road much less traveled, Udaan experienced formidable desires. The startup was making its very own logistics network, a herculean process that even Flipkart and Amazon avoided to a selected measure for many years, however it was reaching an audience that had under no circumstances sold on the web.

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