The builders at the rear of Fleksy have launched an SDK for Android and iOS to scale demand for white labelling of their AI keyboard software which bakes in privacy-risk-free upcoming-phrase prediction. Swipe-design and style input (which it phone calls Fleksywave) is also in beta and slated to roll out before long.
Fleksy competes for smartphone users’ digits with giants like Google’s Gboard and Microsoft -owned Swiftkey, supplying a standalone Android keyboard application with clever app strategies — and the differentiating pledge that your private facts is harmless from knowledge mining (as the AI operates regionally).
Barcelona-centered ThingThing took around growth of the Fleksy keyboard in 2017, immediately after the unique staff experienced been acqui-hired by Pinterest. The Spanish startup went on to thoroughly get the keyboard tech — location them selves up to make out a licensing business enterprise in which they can supply absolutely flexible white labelling for application (or product) makers that want to present a customized keyboard to their buyers.
The indie dev crew behind the keyboard app reckon the bulk of their income will be coming from b2b licensing down the line. “We’re rising really speedy on that industry,” claims CEO Olivier Plante. “Conversion is amazingly high… The projections show that the b2b SDK company will represent at minimum 60%-70% of have enterprise product.”
A person these types of previously implementation of the tech observed the Fleksy keyboard deployed on the ultramobile Palm handset. It is experienced other device makers as prospects, as very well as customizing keyboards for third celebration applications in areas these types of a cyber safety, health care and government, per Plante, although he suggests they’re underneath NDA so are not in a position to disclose the names of any other shoppers.
Whilst the staff has been performing personalized implementations of Fleksy on an ad hoc foundation for a although now, the SDK opens the door to scaling this aspect of the enterprise.
“Since the firms need to have it we see that the licensing model is pretty promising for us, and now we have this software that presents them the skill to work on their possess — with minimal assist. So it’s actually about this scalability,” he tells TechCrunch . “We swiftly noticed it was vital to scale this.”
In terms of where by demand from customers is coming from, Plante says they are observing traction from Europe and the U.S., and also have some shoppers in Asia and Africa. “This is the place we seriously sit in the sweet spot,” he argues. “We’re European, so privateness is with us. Antitrust legislation are with us — and then, on the other facet, the big giants never have those types of exciting tasks on the side. It’s all mass scale and those people varieties of things.”
“The Chinese and Asian competitors is just not in that contact position with Europe and the Americas,” he provides. “They’re out of arrive at and they’re very tricky to deal with is what we listened to, in phrases of just language limitations and the way they get the job done. Concern of remaining copied and these varieties of issues.”
On unique use scenarios for a personalized keyboard, he claims buyers occur with “very, extremely unique needs”. And from time to time just after owning tried out to build their personal keyboard — in advance of choosing that the degree of polish needed to get a “proper keyboard” means they’ve bitten off far more than they can chew.
“Some of them are in cyber basic safety,” he suggests of present-day licensees. “They are trying to clear up a dilemma exactly where there is perhaps data leaks, defense of the individual versus a increased menace. On the other side they are governments that are making an attempt to make their messaging app really secure — so the keyboard and the concept application are a person encapsulated full that can’t be penetrated… We also have desire in the health-related surroundings.”
Plante factors out the protection possibility of possessing a secure messaging app person who’s operating a third bash keyboard which uploads user facts to the cloud. “You have a substantial threat of a facts leak,” he argues.
“One distinct widespread floor with all these players is this aim on ‘your technology’s offline there is no call with the external environment. There is no tough issues you’re seeking to do [in the background]. You are exactly what we have to have and you have particularly the flexibility that we need’,” he provides. “What we concentration on is furnishing our engineering — we do not offer with any personalized details handling whatsoever… we really don’t want to deal with that.”
A further area exactly where it’s observing some traction is in the videogaming area — supplying the example of Laptop gaming keyboard makers seeking to supply a relevant working experience to cellular consumers and not understanding how to go about creating software package them selves. Plante also reckons there will be escalating demand for ergonomic customization of keyboards in just applications that are focused at elderly or quite young unit end users — who might not fare very well with typical keyboard layouts.
Being a lean startup is another offering place for Fleksy, as he tells it — enabling the workforce to cater to smaller sized organization wants than keyboard-owning tech giants would usually bother with.
“One of the key factors that we have is that we designed from the ground up — all the know-how that we have in the keyboard is ours. From the algorithm the way it works the layout of the keyboard diverse languages there is no blackbox,” he provides. “We can do a ton of matters — introducing unique terms to the dictionary, tweaking the autocorrection so it gears toward far more of a particular style of populace that makes use of a precise form of names and words. There is so a great deal management above whichever we want to do with the keyboard — the customers are demanding issues and we say yeah we can do this.”
While the locus of ThingThing’s business enterprise has shifted on to licensing (at present by means of tiered pricing, relying on variety of keyboard people), it carries on to supply the Fleksy keyboard as a b2c cost-free-to-down load app on Android. And while getting traction as a modest indie keyboard application clearly stays difficult, the customer application functions as a testing ground for new Fleksy characteristics and a showcase for the growing pipeline of b2b clients.
“For the b2c aspect we’re attempting to experiment a bit how we can come across the right harmony amongst the close user — a free app with monetization in a specific way that doesn’t 1) use your individual facts and 2) does not become a little bit gimmicky,” suggests Plante. “So we’re trying to participate in around those people and experiment.”
“We see a ton of interest from brand names out there, application builders that seriously want to be in the keyboard since it has extra worth for them… and also a user works by using a keyboard about 100x-120x per day. Which is a large amount of occasions. So there is a lot of businesses that want to be there in this house,” he adds.