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    Elvie adds a non-electric breast pump and cups to its growing femtech portfolio


    Femtech components maker Elvie has additional a softer, hands-free breast pump that uses pure suction to its portfolio two yrs after launching its debut ‘next-gen’ related breast pump.

    The Elvie Curve is explained as “a wearable, silicone breast pump that allows for light palms-free of charge expression when feeding or pumping from the other breast — or to specific full breasts” — suggesting the Uk-based startup intends for it to nutritional supplement the more highly-priced (and electronic) Elvie Pump.

    The Elvie Curve is priced at RRP £49.99 vs all over £250 for the Pump. The Pump is also a little bit far more capacious, holding up to 5 oz of milk in comparison to up to 4 oz for the Curve. The Curve is in the same way designed to sit discreetly inside of a bra.

    As the Curve takes advantage of purely natural suction there’s no batteries (nor connectivity) associated. But Elvie states a valve allows the consumer handle the suction toughness — for a at ease, low effort expertise.

    The startup has introduced another new (non-related) device today, called the Elvie Capture (RRP £29.99). This is made up of a established of two slip-proof milk selection cups to stop leaks, also developed to in shape neatly within a bra.

    Elvie says the cups can be made use of “during feeding, pumping or on the go”.

    “Unlike a lot of other breast shells and nipple pads, Elvie Capture sits securely in a bra to prevent leaks and is reusable, amassing up to 1 oz of breastmilk per cup so very little goes to waste,” it adds in a push launch.

    Very last calendar year the London-dependent startup elevated a $42M Series B funding spherical, led by IPGL, which it said would be applied to guidance the release of 4 more women’s health solutions. (The company’s debut item was a linked pelvic floor exerciser, which it carries on to promote as the Elvie Coach.)

    Commenting on its freshly expanded portfolio in a statement, CEO and co-founder, Tania Boler, said: “Elvie Curve and Elvie Catch mark the future steps in Elvie’s mission to modernise breastfeeding and pumping products so they healthy into the life of real, present day-working day mums.

    “We released the silent, wireless and wearable Elvie Pump two yrs back to make pumping a hands-free expertise that empowers mums to pump on their very own terms. But we know that the difficulties of breastfeeding go over and above pumping.

    “Breast milk is liquid gold, so these products are designed to make the most of every final drop – as very well as fitting seamlessly (and discreetly) into the life of mums, like all Elvie items!”

    Each new merchandise are slated as accessible to purchase from currently in the Uk and the US by using Elvie’s web-site.

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